GEO vs SEO Handoff Checklist for Marketing Teams

The full checklist

1. Define which prompts you're tracking (start with 50)
   Mix of definitional, comparison, alternative, and how-to intents in your category.
2. Establish baseline citation share across 4 LLMs
   ChatGPT, Claude, Perplexity, Google AIO. Single number per LLM, plus aggregate.
3. Set quarterly citation share targets
   Treat citation share like organic ranking — measurable, target-able.
4. Identify which existing SEO content can become GEO content with rewriting
   Most pages need passage restructuring, not full rewrites.
5. Audit which pages have schema markup; add missing schema
   FAQPage, Article, Organization at minimum.
6. Identify entity gaps — Wikipedia, Wikidata, Crunchbase
   If the brand isn't in these, fix it.
7. Identify third-party signal gaps — Reddit, podcasts, listicles
   Run outreach to fill the gaps.
8. Add freshness updates to your editorial calendar
   Quarterly cornerstone updates.
9. Add citation share to your monthly marketing dashboard
   Treat it as a primary KPI alongside organic clicks and pipeline.
10. Brief leadership on the SEO ↔ GEO relationship
    These aren't competing programs; they're complementary, with overlap on technical hygiene.